Tag Archives: Sales

Pushing Magic Buttons

With my youngest children entering teen years, I recently joined a dating site. Typical kind of thing, a series of questions to answer to help potential suitors tune into your world and see if you are possibly “the one” or a close enough approximation.

However, many of the answers didn’t really give me enough of a clue. For example, under the question “What makes you laugh?” many people had written “Jokes” or “Funny stuff”. And under the question, “What do you like doing?” some had put “Having fun.” Or “Having a laugh”. Continue reading Pushing Magic Buttons

Me Me Me or You You You

There is a competition running at the moment, sponsored by a technology billionaire in the States, to come up with the best possible message to broadcast out into the cosmos to possible alien civilisations.  The prize for the winning message is $1m and a British group of scientists are amongst those competing.  Interestingly, this team all agree that writing such a message is important, but they are split over the question of whether,  once written, the message should actually be sent. What, for example, if we get the attention of a civilisation very different to ours and they decide to come and pay a hostile call (goes the thinking against).

The question I would ask these people is “What result do you hope to achieve from sending the message?”

Continue reading Me Me Me or You You You